Dua Lipa has signed on as Nespresso’s new global brand ambassador, adding another major partnership to her growing list of brand deals. In an announcement tied to the launch, the company said the singer will lead its new worldwide campaign, Vertuo World.
The campaign is set to debut on April 14, with longtime ambassador George Clooney also appearing. The company described the collaboration as a way to connect with a new generation of coffee drinkers through a more modern image and a focus on discovery.
Lipa also shared that the partnership felt natural because Nespresso has long been part of her daily life, whether at home, at work, or while traveling. She said that familiarity made the decision an easy one.
