Ice Spice is part of a new Wendy’s campaign promoting the chain’s updated spicy chicken sandwich.
The ad features the Bronx rapper in a short commercial centered on Wendy’s refreshed menu item. The campaign uses a direct connection between Ice Spice’s stage name and the sandwich’s spicy profile.
The launch follows renewed online attention around Ice Spice and fast food, after a recent McDonald’s-related moment involving the rapper circulated on social media. Wendy’s new campaign arrives as the company highlights changes to its spicy chicken sandwich, including updates to the filet and seasoning.
