Drake and Taylor Swift are drawing attention to a music release strategy that gives existing albums another opportunity to climb the charts.
Drake released four additional tracks on October 2 as part of HABIBTI (FOMO), an expanded edition of his May album. The new songs entered the Hot 100, with Solar Eclipse, featuring Don Toliver, reaching No. 5.
The release also helped HABIBTI climb from No. 116 to No. 2 on the Billboard 200, demonstrating the commercial impact of adding new material to an existing project.
