BTS’ ‘Butter’ Breaks Spotify Single-Day Streaming Record
'Butter,' the brand-new single from BTS, is off to a smooth start.
“Butter,” the brand-new single from BTS, is off to a smooth start.
With more than 20.9 million global streams, “Butter” recorded the largest single-day streams for a song in the streaming service’s history, a Spotify rep confirmed to Billboard on Sunday (May 23).
Spotify, which currently reaches 356 million monthly active users, calculates first-day streams to account for multiple time zones.
In an interview with Billboard, BTS said “Butter,” the group’s second English-language single that just dropped on Friday, is a “summer anthem.” As RM explained, the track is “just all the positive vibes and upbeat energy.”
BTS are set to give the debut television performance of “Butter” Sunday night remotely for the 2021 Billboard Music Awards, airing at 8 p.m. ET/5 p.m. PT on NBC.
Get all the details on how to watch this year’s BBMAs here.