WMG Names Anton Partridge Director of Global Strategy, Electronic Music

Warner Music Group (WMG) has appointed longtime electronic music executive Anton Partridge as director of global strategy, electronic music, the company announced today (April 28).

Partridge has spent the past decade heading up Warner Music UK dance imprint One More Tune, and is also the founder of ADA Worldwide-distributed independent house music label Good Company.

In his new role, he’ll work closely with WMG’s company-wide A&R and marketing teams to sign and develop hit artists and songs in the electronic music space, as well as identify and integrate new trends and technological developments in the genre into global strategy. He’ll continue to be based in London, reporting to Warner Recorded Music president and CMO Eric Wong.

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WMG has strengthened its electronic music presence over the past decade, relaunching Big Beat Records in 2010, welcoming David Guetta into the fold with the acquisition of Parlophone Label Group in 2013 and, this year, rebranding the U.K.-based FFRR label. WMG’s electronic roster also includes 100 Gecs, Clean Bandit, Galantis, Rüfüs Du Sol and Tiësto.

“WMG has a long and rich history in dance music, from the early days of disco a half century ago to today’s electronic pioneers,” Wong said. “Anton’s deep knowledge and experience in the field, combined with his years working within the Warner family make him the perfect choice to drive our worldwide electronic music pipeline, cultivate cross-company collaboration and evolve our dance music strategy from a global perspective.”

Partridge worked at MCA Records and Sony/ATV before joining Warner Music in 2010. He has also A&R’d hits like Meduza’s Grammy-nominated “Piece of Your Heart,” and signed artists like Fisher to his Good Company label.

“I’ve had a long history with both the [WMG] label and the team, and it’s exciting to now be part of shaping the strategic approach to dance music moving forward,” Partridge said. “We want to supercharge the way that Warner Music approaches the genre on a global level, and there’s never been a better time than now.”